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Title details for Samsung by Cath Senker - Available

Samsung

by Cath Senker
ebook
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Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers: ● Some of the key players driving Samsung's meteoric rise. ● How the company consistently stays on the cutting edge of technological innovation. ● The marketing and public relations strategies that have built Samsung into the powerful brand it is today. From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.
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Series: Big Brands Publisher: Lerner Publishing Group

OverDrive Read

  • ISBN: 9781512405958
  • Release date: January 1, 2016

PDF ebook

  • ISBN: 9781512405958
  • File size: 6482 KB
  • Release date: January 1, 2016
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Formats

OverDrive Read
PDF ebook

subjects

Business Juvenile Nonfiction Technology

Languages

English

Levels

ATOS Level:7.3
Lexile® Measure:1150
Interest Level:4-8(MG)
Text Difficulty:6-9

Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers: ● Some of the key players driving Samsung's meteoric rise. ● How the company consistently stays on the cutting edge of technological innovation. ● The marketing and public relations strategies that have built Samsung into the powerful brand it is today. From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.
Expand title description text
Business Juvenile Nonfiction Technology